This Barbie Inspired a Newsjacking Frenzy – B2B Marketers Should Study It

(Barbie srcset=”https://contentmarketinginstitute.com/wp-content/uploads/2023/07/barbie-newsjacking-B2B-125×69.png 125w, https://contentmarketinginstitute.com/wp-content/uploads/2023/07/barbie-newsjacking-B2B-390×215.png 390w, https://contentmarketinginstitute.com/wp-content/uploads/2023/07/barbie-newsjacking-B2B-600×330.png 600w, https://contentmarketinginstitute.com/wp-content/uploads/2023/07/barbie-newsjacking-B2B-768×423.png 768w, https://contentmarketinginstitute.com/wp-content/uploads/2023/07/barbie-newsjacking-B2B.png 946w” sizes=”(max-width: 125px) 100vw, 125px” src=”https://contentmarketinginstitute.com/wp-content/uploads/2023/07/barbie-newsjacking-B2B-125×69.png” newsjacking exploded with the movie’s worldwide success. But can your brand be successful with newsjacking (Barbie or no Barbie)? Robert Rose explains the key ingredient you’ll need. Continue reading →