How Storytelling Gives You the Best of Both Worlds in B2B Product Marketing

class=”webfeedsFeaturedVisual Glasses logo for a story about product differentiation” loading=”lazy” style=”display: block; margin-bottom: 5px; in 100%;” link_thumbnail=”” srcset=”https://contentmarketinginstitute.com/wp-content/uploads/2023/08/product-marketing-storytelling-125×69.png 125w, https://contentmarketinginstitute.com/wp-content/uploads/2023/08/product-marketing-storytelling-390×215.png 390w, https://contentmarketinginstitute.com/wp-content/uploads/2023/08/product-marketing-storytelling-600×330.png 600w, https://contentmarketinginstitute.com/wp-content/uploads/2023/08/product-marketing-storytelling-768×423.png 768w, https://contentmarketinginstitute.com/wp-content/uploads/2023/08/product-marketing-storytelling.png 946w” sizes=”(max-width: 125px) 100vw, 125px” />You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique. Continue reading →