10 Essential Steps for a Home Business That Works!

Working from home is a dream for many people, but very few actually take the risk and start their own business from home. Most people say they are afraid of the uncertainty that is waiting for them I would say, however, that it`s the responsibility that comes with managing one’s own business that prevents people from pursuing their dreams.

With all the difficulties that a home business can cause, it is still enormously fulfilling and rewarding to work from home. Being your own boss allows you to decide when and where to work, spend enough time with your family and friends, and be there for people you love. It offers one the opportunity to enjoy life at its fullest.
In this article, I have prepared a few tips for you that hopefully will help you build a successful business and efficiently manage it from home.

1. Find the True Reason for Starting a Home Business

If you ask people what attracts them in starting their own business from home, you`ll hear all the same answers, like spending more time with family and kids, earning more money than a normal 9-to-5 job can bring, or move to another country, or just travel and continue making money.

However, most of the time, the initial goal that actually moves us to make life-changing decisions, and put great effort into what we do, is hidden much deeper than that. So the first thing you need to do before starting a home business is to think WHY you need it, what you are expecting it to give you. For some it may be recognition, while for others – an opportunity to do what they always wanted to do.
Why is it so important? you might ask. I must say, it`s our inner motives that drive us to greater things. These promptings help us stick to something and not let go even if things do not go as perfectly as we would want them to. Believe me, you will need a strong argument to keep working on your own business during hard times.

2. Do What Suits You

Unfortunately, the Internet, and especially social networks, are telling people to become fashion or travel bloggers, to create their own clothes brand, or whatever. But nobody`s telling us that maybe that`s not what we like, or what we do well; that if we found our business on our own personal passion or skills, it will work too; no need to copy others.
It`s best of course to determine what kind of business you`d like to have as early as possible, because as soon as you put your time, effort and probably money into it, it will be too late to turn back and start everything from scratch.
Here are a few things you need to consider before choosing your niche. And make sure to be realistic and honest with yourself.
· Your passion. Think of what really excites you. What kind of work makes you forget about the world around you? You are going to do this every single day, so make sure to choose what you love the most.
· Your skills. The only thing that can be more important than your passion is your skills. Making your way will be several times harder if you choose something you are still learning or mastering. But if you share your skills, and maybe even your art with others, the way to success will be much shorter.
· You work experience. Having previous work experience can be useful in two ways: it will help you realize what kind of tasks you enjoy doing and can handle quite well, and what tasks you are bad at. If you figure it soon enough, you can get professional help for the tasks you don`t do well. This can save yourself a lot of time.
· Your family situation. It`s highly important to take your family into account, and especially your children. The smaller your children are, the more time they will demand. So be realistic about how much time you can spend on your own business.

3. Talk to Your Family

If you are determined to start your own business from home, you need to talk to your family about how much it means to you. It will certainly change things for both you and them. Having explained that you will need to spend more time on your work, don`t forget to mention that your family is still your priority and you will need their support, and maybe even help, in order to succeed in what you do.
On the other hand, you will also need to explain that as home will be your office now, they will need to learn to give you more time alone working on your business. They will need to get used to the idea that if you are at home, it doesn`t mean that they can approach you at any time.

4. Make Your Family a Priority on Your Work Schedule

People start a home business to be able to dedicate more time to their family, so it would be only natural to create a work schedule that would have enough space for your family activities. It would be even better to build your schedule around your family life. To do that, add all your family tasks, meetings and activities to a calendar of your choice (many prefer Google calendar); it will help you figure out what time you have actually left for work and plan it accordingly. Make sure to add everything that pops in your mind – from school pick-up to birthdays, school events and extra classes.
Having all your plans in one calendar app has many advantages. First, you can synchronize it with as many devices as you need and never miss an event. Secondly, you`ll be able to easily share it with your partner or other family members, and if there is a change of plans, everyone will be aware of it.
A calendar app is also a lifesaver for many because it reminds them about important events via email or text, which, by the way, helps us remember all important family occasions.

5.  Create a Realistic Schedule

Managing your own business demands a lot of dedication. You should keep in mind, while working from home, it`s easy to get distracted. Once you postpone a couple of work tasks, they will start piling up and taking more and more of your family time.
In order to avoid this, and guarantee that your work time won`t interfere with your family time, you need to create a strict schedule that will help you keep track of your work tasks and not fall behind.
Here are my tips on how to create an effective work schedule for your home business.

Ø  Write down all your work tasks you need to do on a regular basis.

The most common tasks include creating your product or service, handling orders and shipment, answering your mail, working on your social media presence, creating content for your website, and supervising your assistants.

Ø  Take a look at your family plans and see what time you have in hand daily.

The most valuable time would be the time when your kids are at school.  That will allow you to work calmly without anyone interrupting you.

Ø  Break all your work tasks into small portions and assign time to these small tasks.

That will help take everything out of your work time and accomplish tasks much more effectively.

And my final advice is, take your work hours seriously. You are in the office. Your office just happens to be at home. Don`t let your family interrupt you, unless there is something really important. And don`t let yourself even think about your house chores while you are ‘at work’. Sometimes we are our biggest enemies. Stay focused on your job, be consistent, and you will achieve success with your home business.

6.  Determine Your Budget

Starting a new business, even if you manage it from home, demands a lot of money. Beside some obvious expenses like domain name and webhosting for your website, shipping or materials for your product, there are lots of hidden expenses that turn up in the process. The most common one, in my opinion, is marketing. You can literally spend everything you have on it because most of the time you would think that it`s never enough.
If you don`t want to go bankrupt before you even start your own business, it would be wise to determine how much money you can afford to spend on your business, and in case it doesn`t pay off in the first month (and most likely it won`t), you need to find a different source for income for the first few months.
Having a strict budget will also help you to avoid unnecessary expenses, find cheaper or even free ways to promote your business, for instance, and achieve success without spending a fortune.

7. Set Strict Working Hours

Setting strict working hours works both ways – on the one hand, it makes you stay consistent at your work and not get distracted by your family life. Only in this way can you focus on your work. On the other hand, a strict schedule tells you when to stop. It says, “You must finish your work for the day. It’s now time to have some rest or spend time with your family.”
Unfortunately, some people believe that they need to work until they fall, using every single opportunity to work. However, in the long run, the absence of any kind of schedule only wears you out, and you may even start regretting starting your own business.
Aim at achieving balance between your family and work, give each of them their own time, and don`t let any of them dominate in your life. After all, it`s you who decides how much time and energy to dedicate to your work and when it`s time to stop.

8. Do Outsourcing

Having just started your own business, you might be doing all work tasks yourself. You are excited about something you`ve always dreamed of, and you are looking for perfection. However, as soon as your work becomes more systematic, you may start to outsource some of the tasks to free up some time for expanding your business and moving forward.
There are lots of websites, like oDesk or Fiverr or PeoplePerHour, where you can find contractors for jobs like creating content for your website or social networks, or handling your email workl. The biggest advantage of these websites is that they guarantee that the work will be done, and you can find contractors that would do the job for the amount of money you are able to pay.

9. Don`t Forget About Breaks

Many people who work from home start feeling worn-out and extremely tired very soon. It happens because they spend all their day either working on their business or taking care of their home and family, forgetting that they also need some me-time in-between.
Being stuck between work and family errands can lead to a burnout very quickly, so don`t forget to find some time to relax and give yourself a break. Here are a few ideas how to wind down during the day.

    Ø  Meet a friend for a coffee
     Ø  Take a bath surrounded by candles
     Ø  Have some fun with your kids
     Ø  Meditate
     Ø  Do sports
     Ø  Get a nap
     Ø  Spend time on your hobby

Taking breaks on a regular basis will help you stay energized and motivated. Something as simple as getting up and walking around, either in the office, or outside, for five minutes, will help. Short breaks will have a positive effect on your business and your well-being in the long run.

10.  Don`t Skip Meals

Combining family engagements and work demands a lot of energy from us, so we need to remember to take good care of ourselves too. The better we feel, the better we can handle our work tasks. I`ve noticed that some people instead of taking a break for lunch, just snack on something really unhealthy. Many do this while at their computer because they don’t want to waste time taking a lunch break to prepare a meal. They keep on working instead.
I completely understand this viewpoint, but it appears to me to be a wrong attitude. Of course, I`m not saying that a person needs to prepare an elaborate meal for lunch. I suggest finding ways to save time on cooking. But never skip it.
While preparing school lunch boxes for your kids in the morning, why not prepare another one for yourself? It won`t take much of your time, it will give you extra working time in the middle of the day, and at the same time, you will have a balanced meal during the day.

+1 Bonus Tip

Attend Professional Events

Working at an office with a bunch of other people has its own bright side – you socialize every day, it`s easy to take a break by starting a small-talk with a colleague. But when you work from home, you might start feeling the lack of communication quite soon.So, I highly recommend that you find events for professionals like yourself in your area to have an opportunity to socialize with people who work in the same business. This will give you an opportunity not only to socialize, but to grow your network at the same time. What could be getter than socializing with people who will help you promote your product or service?

Conclusion

To sum up, here are the major guidelines you need to follow while starting your own home business. Plan it all out before taking the first step. Be realistic. Take care of yourself. If you follow these points, you will increase your chances of succeeding at what you are doing.
Now I`d like to hear from you! What home business do you have in mind? What made you start thinking of starting your own business? Share your thoughts and ideas below in the comments section!

PPC Marketing A Winning Strategy


The Best Way to Advertise Online:
PPC Marketing


If you are struggling to get more traffic to your website, then let's talk about PPC which is one of the best ways to attract viewers online.

In this article we are going to be looking at:

•    What PPC is,
•    Why you should use PPC,
•    How PPC works, and
•    How using PPC will help you improve the profitability of your campaigns    
    
So, this article will serve as a quick introduction to PPC by looking at some of the key elements to a profitable and successful pay-per-click campaign.

WHAT IS PPC MARKETING?

PPC stands for Pay Per Click, and Pay Per Click advertising is a way of digital marketing where you can put ads in strategic places and pay a fee only when the ad gets clicked by a viewer. Hence, the name Pay Per Click.  This is a way to buy clicks for your site instead of attracting them organically.

As you might assume from what we just said, PPC marketing is pay-per-click advertising, but basically, it is any advertising channel online where you're paying every time somebody clicks on the ad. Now, the most popular PPC channel, and the one we're going to be looking at today is Google Ads.  This is where you're basically advertising on the search result pages on Google.  So when you type in a keyword and you see those ads at the top and bottom of the pages, that is what we're going be talking about today.

WHY YOU SHOULD CHOOSE PPC MARKETING

So, why do businesses love PPC, and why do those who specialize in helping businesses generate traffic and sales find themselves recommending it so often to client?  

Well, basically, there are two main benefits to PPC as an advertising campaign.

•    SPEED:

The first is speed.  If you need more sales or leads and sales fast (like the next month), there are very few ways as effective - and fast - as pay-per-click. With a pay-per-click ad you can get qualified traffic straight from Google to your website very quickly.

Typically you can get the ad set up and get some traffic coming through within a few days,    depending on how much time you're putting into the campaign, obviously. So, that speed is really useful, particularly if you need to test a new product, a new website, a new offering; or if your business just really needs some sales right now. And who doesn't love speed.    So, speed is a real key benefit of pay-per-click and one of the advantages.

   
•    DATA:

The second advantage is the data that we get. And the data advantage from pay-per-click is massive. You see, if you want to find out which keywords people are searching for that are then turning into leads for you're business, pay-per-click is by far the best way to do it. You don't get that information from organic search results, and organic search also takes much longer.  

 Now, of course, Digital Media is known for its SEO, and we absolutely love SEO. Successful entrepreneurs built loads of successful businesses based on SEO. So we're never going to say SEO isn't good. SEO is amazing, but it is slower than pay-per-click.  

•    DRAWBACK OF PPC OVER SEO, SEM:

Now, obviously, the  downside of pay-per-click is that you're paying  for every single click, and it can get expensive.  If you've tried and experimented and failed with PPC previously, you'll know it can feel a bit like a big, fat black, hole with Google's name on where you just pump your company's profits, and then Google takes all that money and invests it in self-driving cars.  And, on top of that, when you add that Google is taking photos of every single street in the entire world and, the most ridiculous of all their experiments, Google+, it becomes even more disheartening. So, Google has taken all of the pay-per-click budget, and invested it in all of the rest of the Google empire.  That's basically how it funds Google.

HOW PPC MARKETING WORKS

So, pay-per-click is an extremely profitable thing for Google.  That doesn't necessarily mean, however, it's bad for us, because actually it can be very profitable; but it has to be run very carefully.    

So, let's look at some of the components of a profitable PPC campaign. The first component (or the first thing to be conscious of), is intent;  what is it that you are after, or what do you wnat to accomplish with your ad?

•    THE INTENT OF YOUR AD

Intent is so important with PPC.  This is true because when you're choosing which keywords to advertise against, you have to be conscious that there are many different types of intent for searches.  For our purpose here, however, there are two main types of intent that we should be looking at when running PPC ads.  You have informational searches, and then you've got commercial searches.  There are on the one hand people who are looking for information. So, if I'm thinking about cosmetic dentistry, I might be searching for the best whitening treatment.  Or maybe I’m looking for Invisalign versus braces. These are informational searches where I'm trying to get a specific answer. Now, on the other hand, if I'm looking to buy something, I might be searching for a cosmetic dentist . In this case, it has commercial intent because that's typically going to result in a purchase or an inquiry.

·    HOW TO MAKE INTENT WORK FOR YOU

When you're running pay-per-click campaigns and you're paying for every single click, you typically want the commercial searches. You want the people that are going to turn into money. You don't want to waste too much of your budget on merely informational people.    Most of the people actually are not going buy, or they're not going buy right now.  

 Yes, it is true that there are circumstances where you will want to target informational search terms.  For example, if you have a very long buying cycle, you might want to get people right at the start. But on the whole, you'll typically be wanting to target people with commercial intent only. So, that is the first criteria.  The first thing to be conscious of is intent.
   

The second factor to a successful pay-per-click campaign is understanding volume.

•    VOLUME OF THE AD:

In most instances volume is important because obviously you are showing your ads on keywords that have very low search volumes, in which case you are not likely to get much traffic.  So you need to make sure the phrases that you're targeting have enough volume to actually generate the leads and sales that you're looking for.

HOW TO MAKE VOLUME WORK FOR YOU?

 Now, volume is one of the most misunderstood, and most likely one of the wrongly prioritized metrics in Google Ads. People tend to think that a higher volume must be really good.  We will have more to say about that in a little more detail below, but here I want to give you a formula that you can use.    This formula will show you that volume really isn't as important as some of the other things found in the list.   But you do, of course, need enough search volume so that it's actually possible to generate enough leads and sales to make your investment profitable.

    The third area that you need to be careful about is budget
.

•    BUDGET OF YOUR AD

Now, this is probably the one thing that is most often gotten wrong.  This is especially so when it comes to  small or medium-sized companies. When you're doing Google Ads, you need to be investing enough that you can actually expect to get leads and sales.

 I'm going to give you a formula that you can use to work out what your budget should be.  But it's not uncommon for us to be sent a pay-per-click campaign for a really, really tiny, tiny company who's got a very, very small budget and they'll have something like this. They'll be paying four dollars per click and they might have set a budget of 15 pounds a day. Really, really, really low budget. And they're saying,  "Why is it not converting? "Why are we not getting leads or sales? "Pay-per-click's rubbish."    

Well, three pounds PPC, you're probably gonna be getting five visitors a day if your budget's 15 pounds a day. So, let's say that your website converts at 1%, which is pretty poor, but it's about average. You're going to need 100 visitors on that site before you're gonna get a lead or sale.  So, with five visitors a day, you're gonna be waiting 20 days before you're getting that lead. With a budget like that, it's just gonna take ages. There's no way around it.    

 For now just know that if you're not investing a proper budget in pay-per-click, you can't expect to get any results, or you expect to get very slow results. It doesn't mean it's not working. It just means you're going very, very slowly. Imagine an hourglass with a really, really small gap. It's gonna get there, but it's just gonna take a long time.

The next component in a successful ad campaign is the quality of the ads.
 
•    QUALITY OF AD

So, ad quality, we're going to say is really important because it has a large impact on the amount that you're paying per click. If your ad quality is high, you'll pay less per click than competitors.  If your ad quality is low, then you'll pay more per click versus competitors. So you'll get less traffic and you'll be spending more.  This greatly increases the importance of what influences ad quality doesn’t it?

HOW CAN YOU MAKE QUALITY WORK FOR YOU?

   Well, there are a few things, but let's just use an example.  Let's say that I'm searching for diamond engagement rings to buy online. And I see an ad that says, "Buy diamond engagement rings online."

 Immediately, that matches what I've searched for, so I'm more likely to click on it, and that means it's going to see a higher click-through rate. That's an indication to Google that that's a good question ad, particularly if it's then using those terms, or other compelling terms, in the ad copy itself.  What Google wants to do is to show more of the ads that are getting clicks and less of the ads that aren't getting clicks.

So if my ad is getting clicks, that's an indication that it's good quality. Then if I go through to the landing page and the landing page is all about buying diamond rings online, great.  Now when I see that I'm going to browse around, and I might even buy one.  So Google is going  to see that kind of experience and say, "Okay, this is good."

 Now, if we contrast that with another ad, let's say, that said  "Buy jewellery online."    Now remember, I've just searched for “buy diamond rings online.”  If I see that "Buy jewellery online" ad, I'm less likely to click it because actually I just searched for diamond rings, not all jewellery.  I don't want to trawl through jewellery.  I just want to find the diamond rings, right?  
And then let's say that I've somehow  mistakenly clicked on the ad, and I land on a page which is all about necklaces and earrings, really low relevance to me, so I'm more likely to get straight back onto Google and click another ad.

Don’t forget that Google is going to see that  whole interaction and say,    "Okay, that's a low-quality experience," so the ad quality score is going to  go down and that's going to put up the CPCs for that particular campaign over time.  So, ad quality score is important.    

Get it right and you'll pay less for your ads.

The next element of a profitable PPC campaign is your landing page quality.

•    LANDING PAGE QUALITY

Now, similar to ad quality, landing page quality has a big impact on the overall success of your profitability, of your PPC campaign.

HOW TO MAKE LANDING PAGE QUALITY WORK FOR YOU?

 Taking this example with  the 1% conversion rate. If we're converting at 1%, it's gonna take us 20 days to get a lead or sale using that horrifically low example. If this landing page was converting at 10%, it would only take two days to get a lead or sale 'cause we're getting five visitors a day. So 20 days versus two days. If your landing page is converting more of the visitors into leads, it stands to reason you're gonna be making more money for the same amount of clicks.

So, just like lowering your cost per click or increasing your budget,improving your conversion rate is gonna improve the  profitability of your campaign.   

In the third or fourth  stage of this article , we're gonna look at the anatomy of the perfect PPC landing page, so stay tuned for that one. And then the final element, last but definitely not least.

•    OFFER OF AD:

The offer is one of the elements that's least talked about in a pay-per-click campaign but is super important.

   Let's say that I'm operating a cosmetic dental practice here. And I offers a whole range of dental treatments, but I've realised that lots of people who come in for expensive cosmetic treatments first get their teeth whitened.  So what I might do is I might target people who are searching for cosmetic dentists and I might say, "Free teeth whitening in my shop. Come in and have a free consultation."  I might even add, "and we're going to project what your perfect smile could look like for you, and then lay out a treatment plan for you." Perhaps something a bit more concise than that would be better, but it's late, so we might take that information and turn it into an ad, and then we might also mention that on the landing page. That has a high-perceived value because the person gets a free teeth whitening and the free consultation. This is really high-perceived value.  

 People will pay for that, it is so good.  And what that's going to mean is that more people are going to click on my ad.  I'm going to get a higher click-through rate, a better quality score, or I'm going to get a higher conversion rate on my landing page, and that means that the landing page is going to go up.  This is because my offer is good, and it has a  high-perceived value.

HOW TO MAKE AN OFFER WORK FOR YOU?

   Now, if we compare that to what most people are doing, most dental practices will say something like, "Inquire today."  Which is okay, but how high  is the perceived value?  It's really low, isn't it?  What's gonna happen if I inquire?  Great, someone's going to try and pitch me on something.

So, there's no perceived value there, which means the click-through rate is going to be lower because people aren't going to be massively fast, "Oh great, I'm gonna click on that one "because they're gonna let me contact them."  Or, "Ah, fantastic, what I've always wanted, yes!" And then they get to the landing page and they're like, "Ah, a contact form!" "Ah, this is the best day ever!    I can't wait to fill in my details."

Right, but it's just not gonna happen.  

 So, we are gonna get conversions through that, and contact is fine as a call to action, but it has a much lower perceived value than something more compelling such as the free thing with the consultation.

So, improving the offer can also improve the performance of this whole thing because it helps with making more of our budget; it helps with our quality score; and it helps the landing  page conversions as well.

So, those are the kind of core elements of a PPC campaign.

•    FINAL VERDICT:

PPC is a great option for businesses who want new leads back. In some cases a PPC  campaign can start generating sales within hours of watching.  Here's the best part:  PPC stands for paid per click and that means you only pay once someone clicks on your ad.  If someone searches and reads your ad without clicking on it, you don't have to pay anything, and  that's a lot better than TV or radio ads which cost you money regardless of how many people are actually looking at your ad. This is the Analysis of a simple business page that gets growth 10X through PPC Marketing.







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