Category Archives for Facebook Marketing

The Future of Email Marketing: Insights From 23 Content Marketing Experts

loading=”lazy” style=”display: block; margin-bottom: 5px; clear:both;max-width: 100%;” link_thumbnail=”” srcset=”https://contentmarketinginstitute.com/wp-content/uploads/2023/07/email-in-2024-125×69.png 125w, https://contentmarketinginstitute.com/wp-content/uploads/2023/07/email-in-2024-390×215.png 390w, https://contentmarketinginstitute.com/wp-content/uploads/2023/07/email-in-2024-600×330.png 600w, https://contentmarketinginstitute.com/wp-content/uploads/2023/07/email-in-2024-768×423.png 768w, https://contentmarketinginstitute.com/wp-content/uploads/2023/07/email-in-2024.png 946w” sizes=”(max-width: 125px) 100vw, 125px” />Two-thirds of marketers distribute their content by email. Will that number drop any time soon? Content Marketing World presenters make their predictions and suggest strategy improvements and alternatives. Continue reading suggest

Revamp the Marketing Funnel? It’s Past Time To Add Empathy

Depiction of the marketing funnel shows there's more to know beyond the <a href=srcset=”https://contentmarketinginstitute.com/wp-content/uploads/2023/07/marketing-funnel-empathy-125×69.png approach.” loading=”lazy” style=”display: block; margin-bottom: 5px; clear:both;max-width: 100%;” link_thumbnail=”” srcset=”https://contentmarketinginstitute.com/wp-content/uploads/2023/07/marketing-funnel-empathy-125×69.png 125w, https://contentmarketinginstitute.com/wp-content/uploads/2023/07/marketing-funnel-empathy-390×215.png 390w, https://contentmarketinginstitute.com/wp-content/uploads/2023/07/marketing-funnel-empathy-600×330.png 600w, https://contentmarketinginstitute.com/wp-content/uploads/2023/07/marketing-funnel-empathy-768×423.png 768w, https://contentmarketinginstitute.com/wp-content/uploads/2023/07/marketing-funnel-empathy.png 946w” sizes=”(max-width: 125px) 100vw, 125px” />The days of the shows marketing funnel are over. Adding an overlay of empathy lets you walk with your prospects on their never-quite-linear journey. And that’s when you’ll start seeing real, long-term relationships. Continue reading

How a Subscribed Audience Can Draw a Crowd for Your Next Content Product

and style=”display: block; margin-bottom: 5px; clear:both;max-width: 100%;” link_thumbnail=”” srcset=”https://contentmarketinginstitute.com/wp-content/uploads/2023/07/engaged-subscribed-audience-magic-125×69.png 125w, https://contentmarketinginstitute.com/wp-content/uploads/2023/07/engaged-subscribed-audience-magic-390×215.png 390w, https://contentmarketinginstitute.com/wp-content/uploads/2023/07/engaged-subscribed-audience-magic-600×330.png sizes=”(max-width: https://contentmarketinginstitute.com/wp-content/uploads/2023/07/engaged-subscribed-audience-magic-768×423.png 768w, https://contentmarketinginstitute.com/wp-content/uploads/2023/07/engaged-subscribed-audience-magic.png 946w” sizes=”(max-width: 125px) 100vw, 125px” />Threads owes its phenomenal success to the magic of an engaged, owned, and subscribed audience. It’s a play many successful content marketers have used, too. Robert Rose explains why you should tap into that superpower to launch new content. Continue reading

Research Says These Two Choices Determine Your Content’s Shelf Life

Clock face representing the lifespan of news contentRecent research finds news articles deliver 80% of finds lifetime value in the first week. What does that mean for your content plans? Robert Rose explains. Continue reading articles class=”meta-nav”>→

Why Learning GA4 Is So Hard – And What To Do About It

used block; margin-bottom: 5px; clear:both;max-width: 100%;” link_thumbnail=”” srcset=”https://contentmarketinginstitute.com/wp-content/uploads/2023/08/CMI_GA4-125×69.png 125w, And 390w, https://contentmarketinginstitute.com/wp-content/uploads/2023/08/CMI_GA4-600×330.png 600w, https://contentmarketinginstitute.com/wp-content/uploads/2023/08/CMI_GA4-768×423.png 768w, https://contentmarketinginstitute.com/wp-content/uploads/2023/08/CMI_GA4.png 946w” sizes=”(max-width: 125px) 100vw, 125px” />GA4 is here. It’s weird. And you’re gonna have to get used to it. Use this guide to finally figure out where to find the reports you need (and how to make sense of them). Continue reading

Update Your SEO Strategy for the AI Era With These 23 Expert Tips

125px” 5px; clear:both;max-width: 100%;” link_thumbnail=”” srcset=”https://contentmarketinginstitute.com/wp-content/uploads/2023/08/seo-strategy-ai-world-125×69.png 125w, https://contentmarketinginstitute.com/wp-content/uploads/2023/08/seo-strategy-ai-world-390×215.png 390w, https://contentmarketinginstitute.com/wp-content/uploads/2023/08/seo-strategy-ai-world-600×330.png 600w, https://contentmarketinginstitute.com/wp-content/uploads/2023/08/seo-strategy-ai-world-768×423.png 768w, https://contentmarketinginstitute.com/wp-content/uploads/2023/08/seo-strategy-ai-world.png 946w” sizes=”(max-width: 125px) 100vw, 125px” />Your SEO strategy is ready for an update. Almost two dozen experts share the AI, social, and general search implications to consider in the next revision. Continue reading

How Storytelling Gives You the Best of Both Worlds in B2B Product Marketing

class=”webfeedsFeaturedVisual Glasses logo for a story about product differentiation” loading=”lazy” style=”display: block; margin-bottom: 5px; in 100%;” link_thumbnail=”” srcset=”https://contentmarketinginstitute.com/wp-content/uploads/2023/08/product-marketing-storytelling-125×69.png 125w, https://contentmarketinginstitute.com/wp-content/uploads/2023/08/product-marketing-storytelling-390×215.png 390w, https://contentmarketinginstitute.com/wp-content/uploads/2023/08/product-marketing-storytelling-600×330.png 600w, https://contentmarketinginstitute.com/wp-content/uploads/2023/08/product-marketing-storytelling-768×423.png 768w, https://contentmarketinginstitute.com/wp-content/uploads/2023/08/product-marketing-storytelling.png 946w” sizes=”(max-width: 125px) 100vw, 125px” />You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique. Continue reading

This Barbie Inspired a Newsjacking Frenzy – B2B Marketers Should Study It

Barbie meme representing the marketing genius of newsjacking(Barbie srcset=”https://contentmarketinginstitute.com/wp-content/uploads/2023/07/barbie-newsjacking-B2B-125×69.png 125w, https://contentmarketinginstitute.com/wp-content/uploads/2023/07/barbie-newsjacking-B2B-390×215.png 390w, https://contentmarketinginstitute.com/wp-content/uploads/2023/07/barbie-newsjacking-B2B-600×330.png 600w, https://contentmarketinginstitute.com/wp-content/uploads/2023/07/barbie-newsjacking-B2B-768×423.png 768w, https://contentmarketinginstitute.com/wp-content/uploads/2023/07/barbie-newsjacking-B2B.png 946w” sizes=”(max-width: 125px) 100vw, 125px” src=”https://contentmarketinginstitute.com/wp-content/uploads/2023/07/barbie-newsjacking-B2B-125×69.png” newsjacking exploded with the movie’s worldwide success. But can your brand be successful with newsjacking (Barbie or no Barbie)? Robert Rose explains the key ingredient you’ll need. Continue reading

Accurate Content Checklist: How To Fact-Check Human and AI-Generated Work

A fact-check graphic represents the importance of content accuracy.390w, 5px; clear:both;max-width: 100%;” link_thumbnail=”” srcset=”https://contentmarketinginstitute.com/wp-content/uploads/2023/07/content-accuracy-fact-checklist-125×69.png 125w, https://contentmarketinginstitute.com/wp-content/uploads/2023/07/content-accuracy-fact-checklist-390×215.png 390w, https://contentmarketinginstitute.com/wp-content/uploads/2023/07/content-accuracy-fact-checklist-600×330.png 600w, https://contentmarketinginstitute.com/wp-content/uploads/2023/07/content-accuracy-fact-checklist-768×423.png 768w, https://contentmarketinginstitute.com/wp-content/uploads/2023/07/content-accuracy-fact-checklist.png 946w” sizes=”(max-width: 125px) 100vw, 125px” />Accuracy mattered before AI-generated content, and it still or today. Use this checklist to ensure the accuracy of all your content – whether it originates from a human or an algorithm. Continue reading